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| POLYVISION
SAYS GOODBYE TO VISUAL COMMUNICATION INDUSTRY AS WE KNOW
IT
-- Company Launches New Products Drive Industry Growth -- Orlando, Fl. (June 2, 2003) – Competitors in the electronic whiteboard industry are in a feature/function battle, increasingly adding functionality to products to “out-perform” each other. Yet the market has remained stagnant regardless of the escalating number of product features and functions launched. PolyVision, the worldwide leader in visual communication products and a Steelcase (NYSE: SCS) Company, has a new point of view. “We’ve watched it [the market], studied it, and arrived at an important and critical decision. The only way this industry will change is if we make the bold move and that’s exactly what we are going to do,” promises Mike Dunn, PolyVision President and CEO. At InfoComm 2003 in booth 3700, the company is launching a new generation of products that meet three main principles established by PolyVision to ensure high rates of user and market adoption, including: 1. FUMIFU™ or First Use Must Inspire Future Use: If someone fails in the use of a product the first time, they seldom go back. If it happens a second time, they’ll never go back. PolyVision’s #1 rule is to inspire users through that first experience. 2. Walk Up and Use Experience: Forty-four percent of meetings are spontaneous exchanges that are unplanned. The problem with electronic products in the past has been, if users didn’t plan ahead, forget it, electronic whiteboards are of little to no value. PolyVision pledges to change that with products that are as easy and spontaneous to use as tying a pair of shoes. 3. Support Existing Work Practices and Tools: PolyVision is breaking the mold with solutions that fit how users work, combined with the ability to use and leverage the tools they know and use every day. “We have performed a number of user behavior studies and focus groups and have learned that consumers may ask for added features, but what they really want is a product that is simple use and very accessible,” added Dunn. The new technology systems launching at the show, include:
Also featured in the booth will be PolyVision’s award-winning CopyCam®
SI and Pro image capturing systems and RoomWizard Room Scheduling Systems. About Steelcase Inc. Steelcase Inc., a Fortune 500 company, helps individuals and organizations around the world to work more effectively by providing knowledge, products and services that enable customers and their consultants to create work environments that integrate architecture, furniture and technology. Founded in 1912 and headquartered in Grand Rapids, Michigan, the company has led the global office furniture industry in sales every year since 1974. Its product portfolio includes furniture systems, seating, lighting, storage, architectural and technology products, and related products and services. Fiscal 2003 revenue was approximately $2.6 billion. Steelcase Inc. and its subsidiaries have dealers in more than 900 locations, manufacturing facilities in over 40 locations and approximately 16,000 employees around the world. The company's Class A Common Stock trades on the NYSE under the symbol SCS. For more information, visit www.steelcase.com. About PolyVision Corporation PolyVision Corporation enhances the way people learn, work, and communicate visually through a broad portfolio of visual communication products. Since 1954, PolyVision focuses on creating products and services that inspire users to be more productive, effective, and creative when collaborating and communicating visually. Whether it is developing the world’s number one selling P3ceramicsteel™ surface, or creating the industry’s first multimedia whiteboard system, PolyVision has an unparalleled track record of new breakthroughs in the visual communication market. For more information, visit www.polyvision.com.“FUMIFU”, “Walk-and-Talk”, “PolyKey”, “TabletBoard”, “Impulse”, “InfoWizard” and “P3ceramicsteel” are trademarks of PolyVision Corporation. “CopyCam” is a registered trademark of PolyVision Corporation. “RoomWizard” is a trademark of Steelcase Inc.
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